The Ultimate Guide to SEO for E-commerce Websites

 Introduction

E-commerce SEO is all about ensuring your product pages appear among the top organic search results on the first page of Google. Websites that don't rank within 10 are rarely visited and as a result, they get low views. Even those in positions 3-5 receive far less traffic than the top results. It is also reported that the first result on the Google SERP gets 27.6% of all clicks.

How to create an SEO strategy for e-commerce

If you are new to google search engine optimization and want to increase your product sales and more website visitors, here are some important steps you should follow:

1. E-commerce keyword research
2. Site architecture for e-commerce
3. Technical SEO
4. On-page SEO for e-commerce
5. Blogging
6. Link building

1. E-commerce keyword research

The starting point in any kind of e-commerce SEO campaign is to pinpoint relevant keywords, which your target customers are likely to use. You can do that through e-commerce keyword research and this can be done in a variety of ways.

In terms of implementations, e-commerce keyword research is similar to general keyword research. In most cases, the sites, are interested only in informational keywords and you need to target a combination of both informational and commercial keywords.

2. Site structure for e-commerce

In terms of e-commerce, the internal link system of your company's site plays an important role in enhancing the ranking of your company site on search engines.

Another aspect that is affected by the site structure is the user experience. Visitors and search engine bots should be able to know and find their way around content within your store without any difficulties.

However, as you continue to add products or delete categories, you may notice that site structure becomes complex.

1. Your site structure is quite simple and optimal for scaling as your store expands.

2. No page on your site is more than a few simple, straightforward clicks away.

3. Technical SEO

1. Better website engagement, because your site is fast and easy to access.

2. More organic traffic because your site is easier to crawl.

Some ways to improve your technical SEO for e-commerce include the following:

1. Create logical internal linking with your menus.

2. Submit your site map to the Google search console.

 Optimize images to load quickly.

4. On-Page SEO 

When you have done your keyword research and your site structure is ready to rock, it is time to optimize the content on your two highest-value page types:

1. Product category pages

2. Product pages

5. Blogging

Blogging is a form of content marketing where you use on-page and technical SEO strategies to increase your website traffic and rank on Google. When blogging you are using SEO to power an ongoing long-form content strategy.

> Build your reputation

> Improve your site authority

> Increase visibility in organic search

6. Link building

Another consideration of the Google algorithm that has been in use for quite a long time is PageRank.

It's a system that tries to determine how good how good a webpage is by finding out how many other web pages link to it.

Google has made decisions on determining the trust values of any page through the number, quality well and relevancy of links. Therefore, new websites that contain fewer links have less importance in the eyes of search engines. As much as this may take some time, there must be a new way by which Google can eyes understand the authority of a site faster through quality backlinks.