5 Tips for e-Commerce Store growth in 2024

Introduction

It is estimated that there are between 12-27 million e-commerce sites in the world. Therefore creating and managing a successful online store involves much more than a beautiful website and a selection of goods.

Since the use of e-commerce stores is becoming more and more widespread, it is essential to keep updated with the trends that exist and specific forecasts and act accordingly to implement them.

Top 5 Tips for e-Commerce Stores

1.  Make a first good impression

When it comes to e-commerce, you have even less time. In fact, it takes you approximately up to 50 milliseconds to create a first impression; otherwise, the particular customer is going to leave your website. Hence, it's important for your website to be as creative as possible since you have only one chance to make an initial impression.

The only way you can be certain that you are ready for the impression that you will be presenting to the clients is if your store is on a good e-commerce platform, shopify among others. While this platform allows you to set up a well-structured layout for your online store, it offers one more possibility of adding some concepts.

2. Optimise your website

When it comes to any website, optimization is the name of the game. For instance, a well-designed, organized, and easily navigated website will be easy on the eyes and make shopping more enjoyable.

It is important to make your website mobile friendly since 60% of consumers who visit e-commerce stores use mobile phones while shopping.

Another strategy of website optimization is that you need to make sure that the load speed of your website is as fast as possible. 

3. Provide great customer service and support

In the vast specific market of electronic commerce, having great service and support is one way how you can be unique. Providing different means of communication for customers to make inquiries including through live chat, phone calls, etc. Even more so when you respond promptly to those queries and provide a response that offers a solution it helps you build customer loyalty and bond.

4. Implement effective marketing strategies

Search engine optimisation is important for any website. However, implementing SEO on your e-commerce website is important for increasing your organic traffic and improving user experience.

A quality SEO strategy will increase your rankings on search engine results pages ( SERPs) through keyword research and backlinks.

5. Execute upsells and cross-sells

Applying the up-selling and cross-selling is one of the best approaches that can be employed to enhance customers' purchasing experience. Upselling is when the customers ar offered an upgrade in product quality and are informed about better editions, a higher degree of support, or more sophisticated technology. This is because the comparison chart that they provide enables the customers to make a decision as to why the upgraded product is better than the previous versions.