Best Free Tools For Keyword Research In 2024

Introduction

This is a list of the best product research tools in 2024.

From developing a business idea to delivering the products to your most loyal customers and also what they are interested in. You need the right software to help you with this.

> Monitoring product trends

> Identifying hot topics

> Conducting a competitor analysis

> Researching keywords related to top products

> Developing new product ideas

This guide will explore the 4 best free keyword research tools to boost your online business or e-commerce store growth. Conducting good keyword research means driving more sales and leads.

The Best Free Keyword Research Tools

Best for	Standout feature	Free plan
Moz Keyword Explorer	An all-around solution	Keyword prioritization metrics	10 queries per tool per month, with 1,000 keyword suggestions and 10 SERP analyses per query
Google Keyword Planner	Researching paid keywords	Forecasting features and budget planning	Completely free (but you get more out of it if you use Google Ads)
Semrush	Advanced SEO professionals	Granular keyword data	10 Analytics reports per day, 10 tracked keywords
Free Keyword Research Tool	Basic, simple keyword research	Suggested content angles	Completely free

Moz Keyword Explorer

Moz pros:

> More approachable data presentation than many other tools.

> Straightforward prioritization metrics

> Broad set of tools available for free

Moz cons:

> Less data than more robust tools

> Free plan includes 10 query tools per month

Moz's SEO  platform provides a variety of tools specifically designed for keyword research. While it may not have as many detailed data points as some of the other tools for SEO, this can actually be a plus point. The simpler approach creates a more user-friendly experience especially if you are new in the SEO field, while still offering all the essential metrics that matter.

Google keyword planner

Google keyword planner pros:

> Completely free forever, even if you don't use Google Ads

> Helpful forecasting features for budgeting if you do use Google Ads

> Can pull keyword suggestions from just your website.

Google keyword planner cons: 

> Not helpful for organic keyword research

For PPC keyword research, Google Keyword Planner is one of the top tools available. The best part is it's completely free, even if you are not purchasing Google Ads, so you won't need to worry about hitting limits or paying costly upgrades.

The tools offer two key features: one for exploring and discovering new keywords, and another that dives deeper into search volumes and forecasting trends.

Semrush

Semrush pros:

> Tons of granular keyword data 

> Wide range of specialized keyword research tools

> Pretty generous free plan

Semrush cons:

> Can be overwhelming for those less experienced with keyword research

> Most expensive upgrade

Suppose you are looking for something more advanced. In that case, Semrush shares a ton of keyword data and helps you find in-depth and more keywords professionally, like SERP features and granular analysis of current results. Semrush offers a broad range of keyword research tools, too, from the standard traffic and search volume data to content-driven keyword research and competitive keyword gap analysis.

Free keyword research tools

Free Keyword Research Tool Pros:

> Simple, straightforward report

> Unique suggested content angles.

Free Keyword Research Tool Cons:

> Very basic data

> No built-in way to save your research