How To do Seo For Ecommerce Website In 2024

Introduction

SEO for e-commerce websites is more important than anything if you want to become successful in this field. SEO is important for organic search and traffic for your website. Without proper SEO your website might not be visible as often which will decrease the traffic sales rate of your products.

The Importance of eCommerce SEO

Organic traffic remains one of the most viable sources of revenue for e-commerce sites and drives around 33% of traffic. The benefits of SEO for store owners include increased visitors, increased sales, and increased brand awareness. But with constant SEO updates knowing how to SEO your website can be difficult.

Most SEO sites utilize  SEO in some capacity, whether managed by someone by themselves or by SEO agencies. Most of the time, those who are ranking well in Google, those who understand and appreciate what SEO is all about, and the possible effects of using or not using e-commerce SEO for your store.

E-Commerce keyword research

The first step in any e-commerce SEO strategy is to find what people are looking for or which products are they interested in buying. You can do that through e-commerce keyword research, which can be conducted in many ways.

E-commerce keyword research is slightly different from traditional keyword research. While most of the sites care about informational keywords, the best way to target a keyword is by mixing informational and commercial keywords, like this:

Informational keyword searches are looking for answers, guides, and explanations. Blogs and heavy content sites target these informational keywords. E-commerce stores such as shopify and Amazon have blogs too but they also include links for their products such as buy these or that on Amazon.

Autocomplete predictions

When you type something in Google or other search engines or any other e-commerce website it autocompletes your keyword to a sentence. These autocomplete predictions are gold mines for keyword researchers who are looking to optimize and drive more sales to their websites.

Site architecture for e-commerce

When it comes to SEO e-commerce, how the pages on your site are organized and structured affects your search engine (SEO) ranking.

Site structure also impacts your user experience, and the more complicated your site is the fewer users you will get. That's why it is important to make your website as simple as possible.

Some tips for better store growth are as follows:

1.   Your site structure is simple and easy to scale your store growth.

2. Every page of your site is reachable within one to two clicks.

Technical SEO

Technical SEO also known as an engine for your website is mostly focused on the internal structures of your website. This is hidden from shoppers but helps to make certain that your website is indexed by the crawlers, has the right speed, and is mobile-friendly. Technical SEO leads to:

1.   Better website engagement, because your website is fast and easy to access.

2.   More organic traffic because your website is easy to crawl.

On-page SEO 

On-page SEO is important for websites to rank on Google. On-page SEO elements to check whether a page matches a user's search intent.

And if the page is relevant and useful google serves it to the user.

In other words, google pays attention to On-page SEO signals when ranking pages.

Link Building

One of the oldest components of the Google algorithm is PageRank. It's a system that seeks to understand webpage quality by looking at how many links a website receives from other websites.

Google uses the number, quality, and relevancy of page links to judge its trustworthiness. As a result, new websites with few links have less authority in the eyes of the Google search engine. So building links for your website is crucial for someone to rank their website on Google.